November 19, 2021
Goodbye Style Theory Shop,
Hello Second Edit by Style Theory!
Thank you for being a loyal supporter of Style Theory Shop. Style Theory Shop started as a project in 2020, giving you a way to partake in sustainable fashion beyond our flagship rental subscription service. Over the last year, we learnt so much about our budding community of preloved shoppers and realised there was so much more to contribute with the technology and infrastructure we’ve built.
As of 19 November, we’re thrilled to permanently offer preloved shopping in our family of services. Say goodbye to Style Theory Shop, and hello to Second Edit by Style Theory!
Second Edit means so many things to us: a second chapter for our brand, a second take on one-of-a-kind finds, and a second chance to heal the Earth with our fashion choices. Our new name opens our imagination to so much more than just secondhand shopping. We hope you get to interpret it in your own unique way too.
At Second Edit, we’ll continue dedicating ourselves to
- growing a covetable collection of preloved luxury pieces
- maintaining rigorous quality and authentication standards
- improving your private shopping experience at our Showroom
We can’t wait to unveil more of our new look in the next few months. To start with, we’ve given our website a sleek new facelift — do check it out here! If you’ve got any comments or queries, feel free to drop us a line at email@example.com.
Co-Founder of Style Theory